Attending and working at Fashion Week in one of the most recognized cities in the world is something I could have only dreamed about doing. Let me begin by saying that this was not all glitz and glamor (although there was a great deal of it)—I worked harder than I ever worked in my entire life. But, I found that it is true when they say that you don’t mind working hard for a job you love to do. It’s absolutely true! I’m a little afraid to add up all the hours I worked over LFW because I know it’s not a very pretty number.
Basically the event runs over a course of ten days (5 days for womenswear, 1 day for menswear, and 4 days to open the stands to the general public). Every day, the designers have a stand where representatives from the company will show clothing from the current collection to potential buyers, bloggers, and magazine editors (a.k.a. we kiss their butts). Catwalks, exhibitions and private events also show throughout the day where visitors can gain entrance if they have a certain pass or ticket. I had an exhibitors pass so I got to wander around pretty much everywhere and sneak my way into a catwalk show one morning… amaze!
As far as the people, everyone walked around like they were famous, and during London Fashion Week, they most likely were famous. But because I don’t really know many stylists or editors popular in the UK, I could have easily been drinking champagne (yes, there was champagne… lots of champagne) and rubbing elbows with the best of them. My PR girl self was eager to network and find out everyone’s business, but I was there to work, and didn’t have much time for mingling.
Most of my time was spent printing up extra copies of biographies and press releases, delivering them to press rooms around the Somerset House, and e-mailing everyone that stopped by our stand to thank them and send out a digital lookbook. The best part of my job was getting to walk around in Henrietta’s clothing. Not just for fun, but to get photographed and end up on fashion blogs and style websites. This is not only amazing for me, but promotion for Henrietta Ludgate as a brand.
The weekend was a little less exciting because the crowd was less fabulous and famous, just a bunch of fashion wannabes essentially who couldn’t get an invite to the real fashion week! But, in their defense there were loads of designer clothes at amazing discount prices. I myself got a hot pink sheer maxi skirt and a blue sheer blouse with a gold sequin collar by Never Fully Dressed for only £50!
Overall, it was a great experience and I wouldn’t trade it for anything. I learned so much about the industry and myself and I know for sure that I’m perusing the right career path. Because the past six weeks of my internship have been preparations for London Fashion Week, I really have no idea what I will be doing now, but I am eager to find out! I do know one thing is for sure though; I will be working a lot less. It’s time for me to focus on sightseeing (and some schoolwork…)! We will be making t-shirts that say: “I survived London Fashion Week” – hilarious, I can’t wait to rock it in the states!
On my day off, I really would have just loved to sleep in, but I just hate to see myself waste a day in a place like London, with so many things to do and see! I finally got the chance to see Big Ben, Houses of Parliament, Westminster Abbey, and Buckingham Palace. They’re all in walking distance from one another and the London Eye is right over the River Thames and OH MY GOODNESS, it was beyond beautiful! Words just can’t describe, I walked up the steps from the Westminster Tube and BAM! Big Ben is right there, in your face, gigantic and stunning. I don’t think I ever took so many pictures in one place (and that’s a lot of pictures for me)! I already can’t wait to go back and visit again!
This weekend I am going to Amsterdam and I am so excited!!! Photos to come next week!